Nowadays, more people are listening to more music than in any other time in history. This is mainly due to the increase of innovation in high tech products such as MP3 and iPod. « This iPod Generation » is obviously looking for good quality music. However, marketers have discovered that the sound quality of the music samples is very bad : a decrease to 20% of its original sound quality.
In the meantime, artists and producers spend time and money in recording studios to get a perfect sound quality.
There is a gap to fill in this market between consumers and headphones distributors.
HEADPHONES 