Category Archives: BOSE
Articles related to the brand BOSE.
Bose Advertisement Campaign
Bose Headphone Product Design
Product of Bose head phone
There are four main line of the Bose headphone and headset product.
There are:
Acoustic Noise Cancelling® headphones
Acclaimed QuietComfort® headphones dramatically reduce noise and let you enjoy your music even more. Ideal for travel, work and home.
Audio and mobile headphones
Lifelike sound for music and calls. Available in around-ear, on-ear and in-ear styles for the fit that’s right for you.
Aviation headsets
Our next-generation pilot headset delivers an unparalleled combination of full-spectrum noise reduction, clear audio and comfortable fit.
Bluetooth® headsets
Bose® quality sound for wireless, on-the-go communication from your mobile phone. Available for right or left ear.
Bose Audio and mobile headphone
In-ear headphones
Sport in-ear headphones
Around-ear headphones
On-ear headphones
Apple Store : the apex of the distribution
Apple Store is obviously the apex of the distribution for headphones brands.
The consumers will associate the brands as a lovemark too. They are perceived as a cool brand such as Apple. The funny thing is that both Bose and Beats are sold in Apple Stores, proof that they have a high performance perceived value and consumers are willing to pay a high price to enjoy this unique experience.