Bose Headphone Product Design

Product of Bose head phone

There are four main line of the Bose headphone and headset product.

There are:

Acoustic Noise Cancelling® headphones

Acclaimed QuietComfort® headphones dramatically reduce noise and let you enjoy your music even more. Ideal for travel, work and home.

Audio and mobile headphones

Lifelike sound for music and calls. Available in around-ear, on-ear and in-ear styles for the fit that’s right for you.

Aviation headsets

Our next-generation pilot headset delivers an unparalleled combination of full-spectrum noise reduction, clear audio and comfortable fit.

Bluetooth® headsets

Bose® quality sound for wireless, on-the-go communication from your mobile phone. Available for right or left ear.

Bose Audio and mobile headphone

 In-ear headphones

 

 Sport in-ear headphones

 

 

 

Around-ear headphones

On-ear headphones

Apple Store : the apex of the distribution

Apple Store is obviously the apex of the distribution for headphones brands.

The consumers will associate the brands as a lovemark too. They are perceived as a cool brand such as Apple. The funny thing is that both Bose and Beats are sold in Apple Stores, proof that they have a high performance perceived value and consumers are willing to pay a high price to enjoy this unique experience.